When you are walking down the grocery store aisle, the options can be daunting. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there here are store-brand items, which are often more affordable but less familiar. Choosing store brands can be a smart way to save money without losing quality.
Store brands are produced by third-party companies, but sold under the retailer’s name. Often, these products are almost identical to name-brand versions. The main difference? Store brands don’t come with the high costs of advertising that name brands build into the price.
Many people think that store brands are not as good, but research studies have shown that customers often can’t distinguish between store brands and name brands. Especially when it comes to common household items like canned goods, the product is virtually the same.
In the case of medicines, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a lower price.
In other categories like toiletries, you might feel more hesitant to try store brands, but it’s often worth it. In case a product doesn’t meet your standards, the savings can add up over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.
The key is that you don’t have to go all-in at once. Try switching a few items initially—like baking ingredients, household items, or basic groceries. Over time, you'll likely notice how much you’ve saved. By being open to private labels, you can make a big difference in your household budget without missing out on the quality you expect.